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Norwich Match Play Darts Tournament 2016

Event Date: 02-04-2016

Event Location: EPIC TV Studio's, 112-114 Magdalen Street, Norwich, NR3 1JD

Big Daddy PR


The Norwich Match Play Darts Tournament 2016 is the inaugural event in Norwich and brings some of the World’s biggest PDC darts stars to Norwich and Norfolk to play this tournament for the very first time. Although this is not an official PDC Match Play event it is an event sanctioned by the PDC, and an event that will capture the imagination of all Darts enthusiasts in the UK – a Darts spectacular for Norwich that will become a Norwich landmark sports event for years to come.

The Norwich Match Play Darts Tournament 2016 is sponsored by BIG DADDY PR & Marketing in Norwich and organised and promoted by Lord Russell Baker of Little Moulton.

The Quarter Final Draw will be made ‘live’ on BBC Radio Norfolk in March 2016 with Eric Bristow and Keith Deller drawing numbered balls from the ‘seeded’ and ‘unseeded’ bags. Each ball will be numbered and numbers allocated from the BBC Radio Norfolk studio to ensure a fair draw.

The doors to EPIC TV Studio’s open at 18:00 and there will be a dedicated VIP room for VIP guests to enjoy meeting and greeting the players and officials on the night with a light finger buffet. The bars in EPIC TV Studio’s will be open for all other guests at 18:00, with the Darts tournament set to start at around 19:30.

There will also be tickets sold with the prospect of two lucky winners to play either Eric Bristow and Keith Deller on stage in front of an audience exceeding 750 noisy and rapturous darts fans. Simply amazing!

A ‘live’ auction will take place on the night with some remarkable memorabilia on offer from the World of sport, plus raffle cards available to win some outstanding darts products from the some of the biggest names in the World of darts – sensational.

For ticket sales

The players signed up to play at the Norwich Match Play Darts Tournament and playing for the Norwich Match Play Trophy at the EPIC TV Studio’s on Saturday 2nd April 2016 are as follows:

Adrian Lewis

Adrian Lewis – an English professional darts player for the Professional Darts Corporation (PDC) who is a two-time PDC World Darts Champion. He is nicknamed Jackpot, following a visit to a casino whilst competing at the 2005 Las Vegas Desert Classic when he “won” a $72,000 jackpot but was unable to claim the money as he was under-age by US gaming laws – despite being eligible in the UK.[2] During the early part of his career until 2007, he was a protégé of multi-world champion Phil Taylor having practised together in their home city Stoke-on-Trent and made his television debut in 2004, aged 19 at the UK Open.


James Wade – an English professional darts player, currently playing in the Professional Darts Corporation (PDC). He became the youngest player to win a major PDC title at the World Matchplay in 2007, at the age of 24. This record was broken when Michael van Gerwen won the 2012 World Grand Prix at the age of 23. Since winning the World Matchplay in 2007, Wade has also won the World Grand Prix in 2007 and 2010, the UK Open in 2008 and 2011, the Premier League in 2009, the Championship League in 2010, and the Masters in 2014. Wade has had a career-high ranking of second in the PDC Order of Merit and with eight major tournament wins is the third most successful player in PDC history, after Phil Taylor and Michael van Gerwen. He has yet to win the PDC World Darts Championship, with the semi finals being his best result.


Dave Chisnall – an English professional darts player from St Helens who plays in Professional Darts Corporation (PDC) events. He began his career participating in the British Darts Organisation (BDO) and was the runner-up in their World Championship in 2010. He switched to the PDC a year later and has won nine Pro Tour events. Since his switch to the PDC Chisnall is probably best known for defeating Phil Taylor in the 2012 World Championship, for reaching the final of the 2013 World Grand Prix where he was beaten 6–0 by Taylor and for reaching the final of the 2014 Grand Slam, losing a much closer match 16-13, again to Phil Taylor.

Peter Wright

Peter Wright – a Scottish professional darts player who plays in PDC tournaments. Wright was the runner-up in the 2014 PDC World Darts Championship. He currently resides in Mendham, England, and although he was largely raised in England, he chooses to represent the country of his birth. He is known for his Mohawk hairstyle which changes colour each tournament and is made by his wife who is a hairdresser. His nickname is derived from the name of his favourite drink, the Snakebite.

Steve Beaton

Steve Beaton – an English professional darts player for the Professional Darts Corporation (PDC). He won the British Darts Organisation (BDO) version of the World Professional Darts Championship in 1996.


Kevin Painter – an English professional darts player who plays in Professional Darts Corporation tournaments, where he is known as “The Artist”. He is arguably most famous for finishing runner up to Phil Taylor in the 2004 PDC World Championship final, now widely credited as one of the greatest televised matches in the history of the game. He was also the winner of the Players Championship Finals in 2011.

Wayne Mardle

Wayne Mardle – an English former professional darts player for the Professional Darts Corporation, and former player in the BDO. He now lives in Romford. Before turning professional, he worked for the Association of Accounting Technicians. He has been known as “Hawaii 5.0.1” since 2000, due to the Hawaiian shirts he started wearing in 1998 for a bet, and 501 being the start score of a leg of darts. The name is also a play on the title of the popular television series, Hawaii Five-O. This dress sense coupled with his crowd-pleasing onstage activity (such as dancing to the interval music) has seen him become one of the most popular players on the circuit.

Colin Lloyd

Colin Lloyd – nicknamed Jaws, is an English professional darts player on the Professional Darts Corporation circuit. He is a former world number one ranked player and he has won two major television titles in the PDC – the 2004 World Grand Prix and the 2005 World Matchplay. His entrance music is “Monster” by The Automatic.


I am also deighted to announce that two World Darts legends will also be in attendance on the night with the prospect of player two lucky members of the audience on the night. Both players need no introduction as they are both household names:

Eric & Keith

Eric Bristow MBE – (“The Crafty Cockney”) is a former professional English darts player. He was ranked World No. 1 from 1980–81, 1983–85 and 1990, and won five World Championships and five World Masters titles. In the 1980s, Bristow’s skill and personality helped turn darts into a worldwide spectator sport. In 1993, Bristow was one of sixteen top players who broke away from the British Darts Organisation to form their own organisation, which became the Professional Darts Corporation. He retired from competitive darts in 2007 and now works as a commentator and pundit on Sky Sports’ darts coverage.
Keith Deller – an English darts player who won the Embassy World Professional Darts Championship in 1983. He was the first qualifier ever to win the championship and remains one of the youngest champions in history. For his world championship win, Deller used 18-gram spring-loaded darts, later banned for tournament play but now legal again. He no longer uses these darts. Deller is the manager of two-time PDC World Champion Adrian Lewis. Keith is also the reigning Norwich Charity Darts Masters 2015 Champion.

Lord Russell Baker & Keith Deller

No big stage darts match play tournament would be without the following officials who will be the referee and MC on the night.

Russ Bray

Russ Bray – a darts referee who works for the Professional Darts Corporation. He is considered by most to be the best darts referee in the world. He is also known as The Voice, due to his unique style of calling and his raspy voice.

Paul Booth

Paul Booth – Paul has appeared as MC on Channel 5 for all the LIVE Boxing events this year, the only UK Boxing MC on terrestrial TV, and established himself as one of the UK’s top all round MC’s, involved in both radio and TV for over 20 years.
Quite simply not an event to be missed, and early purchase of tickets is advised as this event is expected to be a sell-out. So don’t delay and purchase your tickets for the Norwich Match Play Darts Tournament today.

Lord Russell Baker also organises the Norwich Charity Darts Masters and in June 2015 the trophy was won by Keith Deller beating John Lowe in the final. Please take a look at the promotional film made on the night.

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